ONON stock forecast, quote, news & analysis
Founded in Switzerland in 2010, sportswear firm On Holding generates more than 90% of its sales from athletic shoes... Show more
Why On Holding (ONON) Stock Is Up +17.6% in the Last 30 Days
Key Takeaways
- On Holding (ONON) shares have climbed roughly 17.6% over the past 30 days, rising from a close near $30.85 to about $36.28.
- The advance represents a recovery from a sharp mid-August selloff that followed second-quarter revenue growth of about 14%, which missed consensus estimates.
- Reaffirmed fiscal 2026 guidance and a 2029 growth roadmap presented at a September investor day have supported the rebound.
- Analyst price-target increases, including moves from Raymond James and BMO Capital, have reinforced more constructive sentiment.
- Direct-to-consumer momentum and a gross margin near 65% remain central to the investment case.
- The upcoming third-quarter earnings report, scheduled for November 10, is the next major catalyst for the stock.
- For more detail on valuation and expectations, explore On Holding's Price Targets, Earnings, and Forecast pages.
- Investors looking for automated trading strategies can explore Trending AI Robots.
On Holding (ONON) Company Overview and Market Position
On Holding AG is a Switzerland-based athletic footwear and apparel company known for its "On" brand and signature CloudTec cushioning technology. The company develops and distributes performance running shoes, apparel, and accessories through a mix of wholesale partners, independent retailers, and a fast-growing direct-to-consumer (DTC) channel spanning its own e-commerce platform and retail stores.
On has positioned itself as a premium challenger to larger athletic brands such as Nike, competing on innovation, design, and brand positioning rather than price. Investors follow ONON closely because of its rapid revenue growth, expanding international footprint, rising DTC mix, and its push into new categories such as apparel and soccer.
On Holding (ONON) Stock Price Performance: Last 30 Days vs. Quarter
Over the last 30 days, ONON has gained approximately 17.6%, moving from a close near $30.85 to about $36.28. The move has been broadly constructive, with the stock advancing through much of October before consolidating and then pushing higher again into early November.
The picture over the last quarter is more nuanced. After trading near $37.95 in early August, the shares dropped sharply following the second-quarter earnings report, falling to a mid-September low near $26.76 before staging a sustained recovery. As a result, ONON is down roughly 4% over the trailing three months even though the recent 30-day trend is decisively positive.
What Drove ONON Stock Price in the Last 30 Days
The 30-day advance reflects a combination of improving fundamentals and shifting sentiment rather than a single event. The rebound that began in late September continued as investors digested the company's reaffirmed fiscal 2026 outlook and its 2029 targets, which call for revenue roughly double the current base, gross margin above 65%, an adjusted EBITDA margin above 22%, and a share buyback of up to $1 billion through 2029.
Analyst activity added momentum. Raymond James raised its price target to $42 from $38 while maintaining an Outperform rating, and BMO Capital lifted its target to $35, citing expectations that the company can beat third-quarter sales and earnings estimates. The expectation of a strong direct-to-consumer showing in the second half also supported the shares.
What Drove ONON Stock Performance Over the Last Quarter
The broader three-month trend has been defined by a sharp reset followed by recovery. In mid-August, On reported second-quarter revenue growth of about 14% year over year, a meaningful deceleration from prior quarters that missed consensus estimates by roughly 3%. The stock sold off sharply in response, even as earnings per share beat expectations.
In late September, the company moved to restore confidence, reaffirming its fiscal 2026 constant-currency net sales growth target in the low-20% range and guiding to roughly 17% constant-currency growth for the third quarter. An accompanying investor day laid out the 2029 roadmap, and the shares began to recover. Over the full quarter, the result has been a round trip that leaves the stock modestly lower than where it began, but with a clearly improved near-term trajectory.
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ONON Stock Forecast Drivers: What Investors Should Watch Next
The most important near-term event is On Holding's third-quarter earnings report, scheduled for November 10, 2026. Investors will focus on whether revenue growth re-accelerates toward the company's low-20% full-year target, as well as any updates to guidance for the fourth quarter and beyond.
Beyond earnings, key factors include the continued momentum of the direct-to-consumer channel, wholesale sell-through for spring 2027 products, and the company's progress toward its 2029 margin and revenue goals. Competitive dynamics in the broader athletic footwear market, macroeconomic pressure on consumer spending, foreign-exchange effects, and sentiment around the brand's marketing investments also remain relevant. None of this constitutes financial advice, and outcomes will depend on the company's actual results rather than current expectations.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
ONON in upward trend: price expected to rise as it breaks its lower Bollinger Band on October 27, 2026
ONON may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In 28 of 34 cases where ONON's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are 82%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on November 02, 2026. You may want to consider a long position or call options on ONON as a result. In 63 of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 71%.
The Moving Average Convergence Divergence (MACD) for ONON just turned positive on November 03, 2026. Looking at past instances where ONON's MACD turned positive, the stock continued to rise in 31 of 47 cases over the following month. The odds of a continued upward trend are 66%.
ONON moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for ONON crossed bullishly above the 50-day moving average on October 07, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 18 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 61%.
Following a +8.05% 3-day Advance, the price is estimated to grow further. Considering data from situations where ONON advanced for three days, in 211 of 286 cases, the price rose further within the following month. The odds of a continued upward trend are 74%.
The Aroon Indicator entered an Uptrend today. In 127 of 192 cases where ONON Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 66%.
Bearish Trend Analysis
The 10-day RSI Indicator for ONON moved out of overbought territory on October 21, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 32 similar instances where the indicator moved out of overbought territory. In 29 of the 32 cases, the stock moved lower in the following days. This puts the odds of a move lower at 90%.
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where ONON declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 79%.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 40 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 47 (best 1 - 100 worst), indicating steady price growth. ONON’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: ONON's P/B Ratio (6.382) is slightly higher than the industry average of (2.923). ONON has a moderately high P/E Ratio (30.417) as compared to the industry average of (12.259). Projected Growth (PEG Ratio) (0.478) is also within normal values, averaging (0.949). Dividend Yield (0.000) settles around the average of (0.052) among similar stocks. ONON's P/S Ratio (4.439) is very high in comparison to the industry average of (1.162).
The Tickeron Profit vs. Risk Rating rating for this company is 86 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ONON’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock better than average.
The Tickeron PE Growth Rating for this company is 92 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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